Hair Straightening, also called Thermal Reconditioning came from Japan several years ago where they recondition straight but naturally coarse hair to render it shiny smooth. It just happens to also leave curly hair straight and manageable.

With the summer approaching, this is a good way to deal with humidity and frizziness it causes.

The formula uses negative ions to relax strands, and positive ions to neutralize and keep hair in its uncurly state.

There is no removal of oxygen or protein as with other lye-based relaxers. It works better on untreated tresses.

You can still curl and style, but most people are happy to wake up everyday with a blow-out-straight do.

Cost ranges between $300 and $900 depending on length and thickness of hair.

This advanced keratin treatment is designed to treat, straighten and improve manageability of all hair types, such as naturally curly, frizzy, dehydrated hair. It is entirely different from similar products on the market. The process transforms the hair. Keratin is the primary protein in hair, skin and nails. This substance gives hair the ability to return to shiny, smooth and conditioned state. The treatment takes up to four hours and costs $250 to $500 depending on length and thickness of hair. The result lasts for 4-5 months. We have five hairdressers certified to perform this treatment.